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What is SEO ?
Website SEO = Search Engine Optimization in a Website
People who search the Internet using Google and top search engines like Yahoo,
MSN (now Bing.com), Ask.com, and AOL for instance use Keywords and websites
that set up right with the proper content using those keywords that best describe
their products or services will be best found in the Search Engines.
2 Billion searches a day are performed worldwide on Google. More people search
on Google than any other Search engine with about 64% share of the search market.
Our primary focus is to optimize the websites, business ads, and Press Releases
to gain Page 1 ranking in Google, however most of our campaigns achieve top
ranking in all top 5 search engines.
NetVenturesMarketing.com has been involved in web and business development
and Internet Marketing since 1994. We utilize the best of the best Search Engine
Optimization techniques including these and many others to achieve top optimium
ranking in Google and the other top Search Engines.
These are some of the methods and steps taken to prepare (optimize) a website to be
found by the search engines that can be inserted into the website when it is being built
or later after it is built:
1. Page Title Tags: This is the page information that you see in the blue bar of your browser in the
upper left-hand corner when you visit a website. For best SEO, use your top 2 keywords
in your title tag. The best way to do that is separated with a bar, as illustrated in this
example: Internet Marketing | Web Marketing.
2. Domain Name: If at all possible, use one primary keyword in your domain name.
You will have a slight edge over your competition by doing so. If you already have a
domain that you have used for some time, include a keyword in the name of files for
your website pages. Example: http://www.yoursite.com/internet-marketing-keywords.htm
if your keyword is Internet marketing.
3. Meta Tags: These are descriptions on a web page that are not seen by most visitors
except when looking at the page source code in their browser. While the keyword and
description metatags used to be the primary way that search engines indexed sites,
that is no longer the case. However, you shouldn't ignore them entirely, as it is still
worthwhile to include them as a part of your page description. For optimal SEO, your
meta description and keyword tags should be no more than 150 characters each.
4. Header Tags: Header tags are the HTML code that indicate a headline, like
H1, H2 and H3 and show up as bolded headlines in your page content. The first
3 header tags are the only ones you need to be concerned about, and the primary
header tag, H1, is the most important. Use your primary keyword once in the
H1 tag, 2-3 times in your H2 tags, and multiple times in your H3 tags.
5. Alt Image Tag: The alt tag typically describes an image in a floating text window
when you put your mouse over the image if the image isn't able to be displayed.
The best use of any <ALT> tag is to use your keywords in your image descriptions.
6. Content Formatting: Search engines pay attention to formatted content, as in when
text is bolded, italicized, and underlined. Make sure that you are bolding your keywords
in the content of your website.
7. Keyword density: Keyword density refers to the number of times a keyword or
keyword phrase appears on a web page. Rather than trying to focus on the number of times
a keyword appears in the content of your page, aim for a more natural density by keeping
your keyword phrases in mind as you write the copy for your page. Optimally,
keyword density should be between 2% - 7%. There are a number of keyword density
checkers available online to assist you with determining the keyword density of a page.
8. Anchor text: Anchor text refer to links on a page that connect your visitor to other
pages. So, rather than telling someone to "click here" in the content of your page,
include a keyword in your anchor text, as in "click here for dog training tips."
9. New content: Content is still king, so one way to improve your page rank for a search
term is to write high quality articles containing one or two of your keywords in the title
and posting those regularly (weekly is best) to your site. Search engines are always
seeking good, fresh, content, so your goal should be to make your site into an
information-rich resource for your industry.
10. Inbound links: Reciprocal link exchange (you link to my site and I'll link to yours)
used to be a great way to attract the attention of search engines to your site. Now,
search engines pay attention only to the quality and popularity of the site providing
you with an inbound link that is not a reciprocal link. One of the best ways to get quality
inbound links back to your site is to submit articles to high traffic article directories and submit
press releases to paid press release services.
There are many other methods to help optimize your position to be found oinline
not mentioned here including the usage of online business listings, classified ad listings,
Press Releases, Blog and Blog Post, Wikis,Articles, Legitimate Link Building,
and Opt In Email List.
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